For Immediate Release

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Bellevue, WA – June, 2014 – Body Glide’s revolutionary anti-chafing and anti-blister products help prevent trouble before it starts so you can stay active — walking, running, cycling, swimming, whatever you do. For 2014, the reliable Body Glide line has undergone a full makeover, offering the same great products with a brand new look. Visit www.bodyglide.com for more information.

“We are launching a fresh look with a familiar form,” states Bill Sternoff, President, Body Glide. “Our packaging uses bold colours in sleek, simple and innovative designs to grab consumer attention. The new look ‘pops’ whether it’s on a hook or standing on a shelf, and it’s right at home in retailers including The Running Room and Sport Chek.”

Consumers have been loyal to the Body Glide brand since it launched the original balm in 1996 — an invisible, non-greasy solution to prevent blisters and chafing whether you walk, dance, run, climb, bike, swim, hike… you name it. Body Glide’s unique formulationscan be applied on the feet, between thighs, in the groin, on arms, legs and the neck, and wherever skin is rubbed by footwear, clothing or skin against skin. It’s durable yet gentle for use in sensitive areas and in skin folds and creases around breasts, stomach and buttocks.

All natural Body Glide products are hypoallergenic and can be used in hot or cold weather. Each productpenetrates the skin and creates an invisible, comfortable barrier against rubbing that causes rash, irritation, chafing, blisters and raw skin. The products are resistant to perspiration and moisture without clogging pores or trapping perspiration. They feel dry to the touch, making Body Glide the leading skin protectant choice.

Revitalized and refreshed, these dependable Body Glide favourites have a bold new look:

Body Glide® Anti-Blister, Anti-Chafing balm protects against friction and rubbing from footwear, clothing and skin on skin, chaffed, chapped and cracked skin from head to toe. The natural, invisible, non-wet, non-greasy, plant-derived formula contains NO oils, petroleum or lanolin making it safe for clothing and wetsuits.

On The Go 3 Packs $6.99 |12.8g, SRP $7.99 | 42 g, SRP $12.99 | 70g, SRP $18.99

Body Glide® For Her Anti-Chafe balm is designed for sensitive areas where rubbing bras and other clothing causes skin irritation and chafing. It’s also great to protect against hot spots, raw skin and blisters from footwear, and for use against chapped and cracked skin. It works in heat or cold, whether it’s dry or humid, and it’s ideal for daily use, for work, travel, fitness and sports.

On The Go 3 Packs $6.99 | 22.68g, SRP $9.99

Skin Glide® Anti-Friction balm is a light, technically advanced cream that quickly transforms to a silky soft barrier as you rub it on toes, feet and anywhere needed to protect against rubbing that causes irritation, chafing and blisters. It’s also restorative as it helps to moisturize skin. Non-greasy, NO petroleum, lanolin or any animal products.

45.3 g, SRP$12.99

Body Glide isavailable in leading running, outdoor and general sporting goods stores across Canada.

About Body Glide

Original balm, the first product in the Body Glide® line, is as revolutionary today as it was in 1996 when it was instantly embraced at the Los Angeles Marathon. Availability in Canada followed in 1997, Europe in 1998, and today these products have found their way into the lives of people on every continent. They are gentle on the skin but work under extreme conditions — under water and even in the harsh weather of Antarctica. Body Glide®, Body Glide® For Her™, Foot Glide®, Skin Glide®, WarmFX® and Dermal Glide® brand products are famous because they are clean, non-greasy, non-messy and have proven reliable for almost two decades.