We are visual beings. To capture attention through social media it is essential to have good images and video to accompany your posts on Facebook, Instagram, and Twitter.
Many people wonder if the are using Facebook and Twitter correctly because they have what they would consider to be low engagement rates. Did you know most people average around 0.5 – 1% engagement rates on platforms like Facebook and Twitter, as well as many others.
We all want to increase our brand recognition and ultimately our SEO by having the right influencers representing our brand. Although there are many influencers that have spent considerable time carefully curating their followers and gaining their trust, there are also some that have bought followers to increase their numbers to trick potential clients in thinking they are more credible than they really are.