PR Case Study | Eric McCormack’s The Concert I Never Gave (except for, like, 2000 times in my bedroom)

PR Case Study | Eric McCormack’s The Concert I Never Gave (except for, like, 2000 times in my bedroom)

PR Case Study for Eric McCormack’s The Concert I Never Gave (except for, like, 2000 times in my bedroom) National Media Relations, Event Planning and Promotions 2015 Ashworth Associates was approached to do pro bono PR for Eric McCormack‘s The Concert I Never Gave… (except for, like, 2000 times in my bedroom) by producer Catherine Davey. The press release for LA

PR Case Study | Rice Cosmetic Surgery

PR Case Study | Rice Cosmetic Surgery

PR Case Study for Rice Cosmetic Surgery – PicoSure Canadian Launch Ongoing Media Relations 2014-2015 Rice Cosmetic Surgery was the first plastic surgery clinic in Canada to introduce the innovative PicoSure Tattoo removal. As the PR agency of record for Rice Cosmetic Surgery we handled the media relations outreach to promote this new technological advancement. Phase 1 – We wrote

PR Case Study | Waterfront BIA Singing Ambassadors

PR Case Study | Waterfront BIA Singing Ambassadors

PR Case Study for the Waterfront BIA Singing Ambassadors Event Media Relations Summer 2015 Ashworth Associates was approached by the Waterfront BIA to attempt to increase awareness of theSinging Ambassadors on Toronto’s Waterfront from the June until September 7, 2015. We started by revising last year’s press release with the new Ambassadors and the new song list. The Ambassadors were photographed

PR Case Study | First Night Toronto

PR Case Study | First Night Toronto

First Night Toronto Media Relations and Promotions December 31 – Harbourfront (1999, 2000) and SkyDome (2001, 2002) First Night® is a not-for-profit charitable organization that holds a year-end arts and culture celebration that is community based, family oriented and alcohol free in over two hundred cities worldwide. Ashworth Associates was contracted by First Night Toronto for four festivals to develop

PR Case Study | The Royal Agricultural Winter Fair

PR Case Study  | The Royal Agricultural Winter Fair

The Royal Agricultural Winter Fair National Media Relations and Promotions November 2-11, 2001 and November 8-17, 2002 Coverage for the Royal Agricultural Winter Fair had been in decline and Ashworth Associates was brought in to increase the media coverage in 2001. We exceeded all expectations of the Royal Winter Fair by: Increasing media coverage. Positioning the Royal Agricultural Winter Fair

PR Case Study | Ikea Canada

PR Case Study | Ikea Canada

Ashworth Associates was hired by IKEA Canada to work with them as an extension of their marketing department on a number of successful campaigns over a three-year period. Our goal through these campaigns was to use out of the box concepts to garner media coverage that went beyond simple product placement. IKEA Living With Pets National Media Relations and Promotions

PR Case Study | Cadillac Fairview Properties

PR Case Study | Cadillac Fairview Properties

PR Case Study for Cadillac Fairview Properties Sherway Gardens Special Events Media Relations 2001-2013 Sherway Gardens is one of the leading upscale shopping centres in Toronto with 242 stores and services including Holt Renfrew.  For twelve years Ashworth Associates successfully promoted all Sherway Gardens events. On average 2-3 releases were written, distributed and followed-up each month.  Ashworth Associates attended media events

PR Case Study | Implus Footcare

PR Case Study | Implus Footcare

PR Case Study for Implus Footcare, LLC National Media Relations, Event Planning and Promotions 2005-2013 Implus Footcare relied on Ashworth Associates to implement media relations campaigns, stage events, develop charitable partnerships and arrange promotional give-aways to increase the profile of their brands (Airplus, SofSole, YakTrax, WinterTrax, SneakerBalls, Granger’s, Perfect Fitness, Little Hotties) in the Canadian market, as they did not