PETER ASHWORTH
President, Ashworth Associates Inc.
_________________________________________________________________________
A Toronto-based publicist for over 25 years, Public Relations specialist Peter Ashworth started Ashworth Associates Inc. Public Relations & Communications in February of 1995. Ashworth Associates has implemented local, regional, national and cross-border public relations campaigns in many diverse areas including television, theatre, music, fashion, lifestyle, special events, health care and corporate.
Ashworth Associates has worked with a wide range of clients including Laura Stein Interiors, Around The Block, Creative Matters, Secret, Therapy Plus Socks and Hosiery, My Tagalongs, The Style at Home Show, IKEA Canada, Goody Hair Products, Studio i|m, Airplus/Airplus for her, Sof Sole, YakTrax, WinterTrax, Sherway Gardens, Erin Mills Town Centre, the Herzig Eye Institute, Dragons Abreast, The Toronto Eaton Centre, the Cadillac Fairview ARC Awards, Pavillon Christofle, Trudeau, JAX, Famous PEOPLE Players, First Night Toronto, The Royal Agricultural Winter Fair, Vichy Laboratoires, CIBC Run For the Cure, Breast Cancer Awareness Day, and Art with Heart, a Fundraiser for Casey House. Ashworth Associates has also worked on publicity campaigns for a wide range of personalities including Michele Lee, Jack Klugman, Karl Malden, Marvin Hamlisch, Howard Keel, and Luba to name a few.
Ashworth Associates services include event management for media conferences and launch events, video news release production, media kit production, coordination of photo shoots, CD production, print/written material (media packages, media releases, corporate profiles, brochures, newsletters, video news release scripts, speeches), arranging for media partnerships, art directing photo shoots, coordinating ad buys, and coordination with advertising agencies, graphic artists, printers, event production companies, media training specialists, and other suppliers.
Mr. Ashworth has worked on both sides of the industry, as a public relations professional and a member of the media. As a television producer, Peter produced The New You, The National Stress Test, Medical Breakthroughs Weekly Report and Doctor, Doctor.
An expert in his field, Mr. Ashworth has taught fashion public relations at Humber College and the International Academy of Design.
