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Peter on stage being shaved!

mpc-logoFebruary 3 was World Cancer Day and to raise some HairWareness, the Princess Margaret Cancer Foundation celebrated their #NoHairSelfie with an exciting hair-shaving event at the Steam Whistle Brewery.

Until February 28, people are encouraged to register online, raise money and shave their head all in the name of cancer research. The #NoHairSelfie has been attracting a lot of buzz in Toronto and we were invited to the event to share our story, show our support and have Peter’s head shaved!

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Peter post-shave

Why Peter became involved with the #NoHairSelfie

I have been in Public Relations for the past 30 years and started my firm Ashworth Associates Public Relations & Communications 20 years ago. I believe in giving back and have donated my services to numerous charities over the years. For the past 15 years cancer has been a focus for me, most recently Ashworth Associates has done pro bono PR for Willow and Eat to the Beat since team for breast cancer survivors and worked on PR for the Toronto Site for the CIBC Run for the Cure.2011. Before that I donated our services to Dragons Abreast, a dragon boat racing team.

Deb Cauz

I decided to participate in the #NoHairSelfie to raise money in honour of my friend Deborah Cauz who lost her battle to cancer before Christmas. Deb and I were sounding boards for each other through life’s ups and downs in the wacky world of PR. I know she is with me to guide me, but I miss being able to pick up the phone and call her. I hate cancer.

There’s still plenty of time to help raise money for this great cause.
Visit  to show your support for Peter’s #NoHairSelfie.

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