PR Case Study for Cadillac Fairview Properties

Sherway Gardens
Special Events Media Relations
2001-2013

Sherway Gardens is one of the leading upscale shopping centres in Toronto with 242 stores and services including Holt Renfrew.  For twelve years Ashworth Associates successfully promoted all Sherway Gardens events.

On average 2-3 releases were written, distributed and followed-up each month.  Ashworth Associates attended media events at Sherway Gardens and worked closely with the marketing team to develop public relations opportunities that increase Sherway Gardens‘ profile in the community.

Media coverage for events at Sherway Gardens includeed The Toronto Star, The Toronto Sun Homes and Life sections, The Globe and Mail, The National Post Retail Therapy, Etobicoke Guardian, Mississauga News, Toronto Life, Canadian House & Home, City TV, CTV, Global, OMNI, 680 News, CHUM, as well as many online listings.

 


 

Erin Mills Town Centre
Special Events Media Relations
2004-2008

Erin Mills Town Centre is a regional shopping centre located in Mississauga with over 160 stores and services.

Ashworth Associates focuseed on obtaining media coverage that increases the profile of Erin Mills Town Centre as a leading centre in the community that supports local charities by implementing regional media relations campaigns seasonally (March Break, Back to School, Holiday Season) as well as for special events that were being staged at Erin Mills Town Centre. Media coverage increases annually.

Ashworth Associates targeted mainstream media as well as many different internet opportunities to obtain as much exposure as possible.  Coverage for Erin Mills Town Centre included The Toronto Star, The Toronto Sun, Now Magazine, Mississauga News, Mississauga Booster, Global TV, City TV, CFTO, Rogers Peel, Mississauga News.com, Jwaga.com, Toronto.com, City TV on line, Mississauga Tourism online, 49 ST on line and Wave 94.7 online.

 


 

Georgian Mall Redevelopment and Expansion
Media Relations for the Grand Opening
August 2006

Ashworth Associates was brought into work with the Georgian Mall Marketing Director to promote Georgian Mall as a retail resort with first to market stores, services and amenities to regional media in Barrie and the surrounding area encompassing cottage country as well as to Toronto-based media.

Ashworth Associates wrote and produced all media releases, backgrounders and information sheets that were incorporated in the media kits and worked with the Marketing Director to create such strategies as delivering Breakfast Baskets to on-air announcers throughout the area to ensure on-air chatter on Opening Day.  Ashworth Associates maintained media RSVPs, arranged for all advance coverage, executed media check-in and set-up on-site media interviews with the Marketing Director and the General Manager.

The grand opening was a huge success that included coverage in all of the surrounding markets as well as a ½ page feature in the Globe and Mail and a feature in the Toronto Sun.