Rice Cosmetic Surgery First to Introduce PicoSure® the Latest in Tattoo Removal Technology
Get Better Results in Fewer Treatments with Minimal Discomfort

rice_logoToronto, Ontario – Tattoos have increased in popularity over the past decade and when done by professional tattoo artists are often very detailed and look like a piece of art. But what happens if you break up with a partner, no longer like your tattoo, or have an operation that leaves your tattoo looking disjointed? For those with tattoo regret, Rice Cosmetic Surgery is the first plastic cosmetic surgery clinic in Canada to offer PicoSure®’s patented PressureWave® technology to effectively erase tattoos with fewer treatments, better results and minimal discomfort. For more information, visit www.doctorseanrice.com or call 416-391-4048.

The first FDA-cleared picosecond aesthetic laser, PicoSure is the first significant improvement in the treatment of tattoo removal in over 20 years. PicoSure’s PressureWave gently delivers ultra-short pulses of energy to the tattoo ink in trillionths of a second without injury to the surrounding skin. This shatters the ink into tiny particles that are easily eliminated by the body. Based on studies, PicoSure has proven efficacy on difficult ink colors, as well as previously-treated tattoos with fewer laser treatments.  PicoSure treatments are scheduled 6 weeks apart, with most tattoos taking between 4-6 sessions to remove.

PicoSure erases tattoo pigment more efficiently with far less recovery time than Q-Switched lasers,” states Dr. Sean Rice, Rice Cosmetic Surgery. “After evaluating the treatment and clinical studies, there’s no question that PicoSure’s advanced technology provides us with the most advanced tattoo removal treatment on the market.”

PicoSure vs. Q-Switched Lasers:

  • Both PicoSure and Q-Switched are lasers
  • Both PicoSure and Q-Switched break up the ink particles in tattoos
  • The PicoSure laser is measured in pico-seconds while Q-switched lasers are measured in nano-seconds
  • PicoSure uses photomechanical/pressure waves while Q-Switched uses photothermal/heat
  • PicoSure breaks down the link into smaller particles than Q-Switched
  • People undergoing laser tattoo removal using PicoSure will have less pain than with Q-Switched
  • PicoSure takes less treatments to remove a tattoo than Q-Switched
  • There is a faster recovery time with PicoSure than Q-Switched
  • PicoSure is more effective on harder colors to remove in a tattoo (blues, greens and purples) than Q- Switched

“Some people want to remove all traces of ink, others want to lighten their tattoo so they can cover it up with another tattoo and some want laser treatments to clean up what can’t be covered,” adds Dr. Rice.The demand for tattoo removal or fading has grown significantly in the last few years and more people are now exploring how to remove unwanted tattoos or reduce the intensity of the tattoo so that new art work could easily be applied over the existing tattoo.”

BA_PicoSure_Cynosure_Post6Tx_QScompareTattoo trends can come and go and relationships end, leaving people wondering years later why they got a tattoo in the first place. Even notable celebrities such as Melanie Griffith, who has been seen in recent photos covering her tattoo of Antonio Banderas’ name, have tattoo regret. Amanda Bynes, Kelly Osbourne, 50 Cent, Heidi Klum and Eva Longoria have all had tattoos removed.

“Some of the most common tattoos we are removing with PicoSure include tribal armbands, ankle tattoos, names of former partners and tattoos that seemed cool at the time but have lost their significance,” Dr. Rice continues. “For some, their tattoos are making it hard to find a job, others find it limits what they can wear or the tattoo was done poorly or has faded.”

Recent data estimates that approximately 20 percent of the 45 million Americans with at least one tattoo regret their decision. FDA-cleared PicoSure has made tattoo removal faster.  According to The America Society for Aesthetic Plastic Surgery (ASAPS), more Americans received tattoo removal treatment in 2013 than in past years. Up by 11% in 2013, tattoo removal has also seen a boost from different age groups as more American adults marked their middle age by trading out their old tattoos.  PicoSure has made tattoo removal faster1,2 and relatively pain free.

Patients feel minimal pain and discomfort while getting their tattoos removed with PicoSure, however if a patient is having multiple tattoos removed, or would prefer to be sedated during the procedure, Rice Cosmetic Surgery is a fully licensed level 3 hospital grade medical facility, the highest level able to perform surgery under a general anesthetic.

Rice Cosmetic Surgery is a Referral Centre for other doctors or clinics for tattoo removal with PicoSure.

Case Studies:

Lindsay Frenette got her tattoo when she was 18 years old. She went to a tattoo parlour with some friends and did not put much thought into it at the time. She immediately regretted the decision but lived with the consequences.

“I was scared to get my tattoo removed,” admits Lindsay. “I had done research and found that the older lasers had problems with removing blues and greens like my tattoo and were painful. PicoSure offered the perfect solution. My first treatment was very quick and was not painful. I felt a little prickly heat with the PicoSure laser but after the procedure it felt great and was not itchy.”

Alison Everall has a number of tattoos on her body that range from a sleeve tattoo to one on her foot to a Chinese symbol on her finger and a tattoo on her abdomen. She appreciates good tattoo art and is keeping some of her tattoos.

“I got the tattoo on my stomach when I was 18 and it is not the same calibre as my other ones and the tattoo on my finger seemed fun at the time but now it is embarrassing so I want to get them removed,” says Alison. “PicoSure is remarkably fast. It pinched a little but the discomfort is completely tolerable.”

Jennifer Walker got her tattoo around her ankle 20 years ago. Although she liked it at the time, as she has gotten older she is insecure about having it and feels it is unprofessional for work and wears pants to hide it.  She started tattoo removal with Q-Switched 7 years ago and had a bad initial experience that resulted in pain, swelling and itching. About 2 years ago she went to another clinic to have the tattoo removed with Q-Switched. She has undergone 12 sessions and will probably need 12 more to get rid of the remaining tattoo using Q-Switched.

“Although the Q-Switched treatments have lightened the tattoo, it is still too noticeable for me to feel comfortable wearing skirts to work,” states Jennifer. “Getting rid of the tattoo was more painful that having the initial tattoo done. I needed to be frozen for each Q-Switched session and was in a lot of pain.  When I heard PicoSure was now available in Canada, I wanted to try it. I have had my first session and it is much quicker, did not require freezing and is relatively pain free compared to older technology. I will continue to have the rest of my tattoo removed with PicoSure.”

In addition to tattoo removal, PicoSure effectively treats benign pigmented lesions, such as brown spots, age spots, and freckles.


About Dr. Sean Rice and Rice Cosmetic Surgery:

Dr. Sean Rice is a renowned plastic, cosmetic and reconstructive surgeon and is widely recognized for his published articles in Canadian and international medical journals. As Founder and Director of Rice Cosmetic Surgery, Dr. Rice specializes in a comprehensive array of plastic and cosmetic surgery procedures. Rice Cosmetic Surgery offers the latest, safest and most effective treatments including, breast augmentation, breast lift, tummy tuck, liposuction, endoscopic facelift, and body contouring after weight loss as well as non-surgical treatments such as dermal facial fillers and anti-wrinkle injections to help patients enhance their appearance. Rice Cosmetic Surgery is the Canadian training centre for other plastic surgeons seeking training in cutting edge laser and water assisted liposuction surgery and Dr. Rice is a physician injector trainer for selphyl and sculptra. Rice Cosmetic Surgery provides personalized treatment plans along with detailed and compassionate care that ensures the specific goals of each patient are achieved.


1 Successful and Rapid Treatment of Blue and Green Tattoo Pigment With a Novel Picosecond Laser, Jeremy A. Brauer, MD; Kavitha K. Reddy,

MD; Robert Anolik, MD; Elliot T. Weiss, MD; Julie K. Karen, MD; Elizabeth K. Hale, MD; Lori A. Brightman, MD; Leonard Bernstein, MD;

Roy G. Geronemus, MD, Arch Dermatol. Published online May 21, 2012. doi:10.1001/archdermatol.2012.901

2 Treatment of Tattoos With a Picosecond Alexandrite Laser: A Prospective Trial, Nazanin Saedi, MD; Andrei Metelitsa, MD, FRCPC; Kathleen

Petrell, BS; Kenneth A. Arndt, MD; Jeffrey S. Dover, MD, FRCPC
Arch Dermatol. Published online September 17, 2012. doi:10.1001/archdermatol.2012.2894.

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For additional information or interview requests, please contact:

Peter Ashworth / Ashley Lloyd, Ashworth Associates Public Relations, 416-603-6005

peter@ashworthassociates.com / ashley@ashworthassociates.com